How we engage with our stakeholders
Creating value for ourselves and our stakeholders
Our core business of teaching and learning, research and innovation and community engagement requires that we involve our stakeholders, as far as possible, in our planning and implementation of programmes and activities.
We do this because we recognise that our long-term sustainability depends on the mutually beneficial relationships between us and our stakeholders. Diversity and inclusiveness are the cornerstone of our stakeholder engagement approaches and activities.
Using the feedback we received from our stakeholders during the course of the year under review, we continued to engage and support our stakeholders in various ways. The interactions and engagements with our stakeholders contributed to a successful academic year.
How we react to our stakeholders' interest and expectations
The manner in which we respond to our stakeholders' needs determines value creation for us and our stakeholders.
The following tables show how we responded to key stakeholders, including prospective students, current students, employees, alumni, donors and the business community.
Prospective students
- Prospective students
- Current students
- Industry and business community
- Alumni
- Employees
- Donors
- Government and regulatory bodies
PROSPECTIVE STUDENTS
- Visits to schools
- One-on-one and group career advice sessions
- Marketing (direct and indirect)
- Open days
- Sports events sponsorships
- Career choice
- Connectivity (devices and data)
- Equity of student experience
- Health and safety
- Application for admission
We continued with our hybrid interventions to reach prospective students.
These interventions include open days, virtual tours and webinars, as well as interactive electronic material. Interventions for the year included six virtual open days, digital media campaigns, videos, interactive electronic brochures, events and promotions, collectively reaching an audience of approximately 8 765 450 people. Expanding our way of doing things has proved to be successful, as prospective students have generally responded positively to these online interventions.
These are some of the responses from our prospective students, their parents and schools:
- "Yesterday was a great day for us at school. Thanks for the support. We are really humbled." – School
- "It's my pleasure to have worked with Jason Beukes; he did a wonderful job in marketing the university (NWU). I have even registered my son for the first year of a BCom degree with the Vaal campus. Most learners from my school developed an interest in your university because of Jason and myself and I am optimistic to bring more. I love the campus and the special Res, Kumba. Thanks." – Teacher
- "Last year you were also leading with all these technical advances for prospective learners. You are the absolute best when it comes to these digital innovations." – Teacher
- "Thank you for arranging our tour of NWU. Never have I been so impressed with a learning institution and with you, you are an asset and ambassador!" – Parent
- "Your willingness to go the extra mile for your university is noted and your ability to put the best interests of its students first, is a testimony of the integrity you maintain in performing your duties." – School
CURRENT STUDENTS
Ga gona kgomo ya boroko – Idiom
INDUSTRY AND BUSINESS COMMUNITY
ALUMNI
EMPLOYEES
DONORS
GOVERNMENT AND REGULATORY BODIES
