Our strategy to create value
Introduction
Here, we describe how our strategy and APP keep us moving forward with purpose, thus creating value for our shareholders.
Our strategy stretches over a 10-year period, currently 2015 to 2025, while our APP is for 12 months, in this case 1 January to 31 December 2021.
Explaining our strategy
In the following diagram, we depict how our identity (purpose, dream and brand promise) drives our strategy, which informs our long-term goals and enablers. Each year, we review and agree on our annual objectives that we capture in our APP. These objectives anchor the broad direction in concrete actions through which we create value.
The digital environment has changed beyond our wildest expectations and will continue to do so – and the NWU will not be caught off guard.
For the past two years, the university has been working on its vision for this new digital world. This vision is being made a reality through our Digital Business Strategy.
“We want to implement the strategy to become a practical way of life at the NWU, with staff members finding themselves in a work environment where digital tools are used to make their work life easier and more productive,” says Prof Daryl Balia, deputy vice-chancellor for IT and Potchefstroom Campus operations.
Prof Daryl Balia
